Example of a Bad Banner (funny)
I am not sure that this banner converts very well.
Archive for July, 2009
Le futur du SEO
Je viens de voir un whiteboard Friday sur seomoz a propos du future du seo. La partie qui m’intéresse le plus est vraiment la question de la – selon eux – verticalisation. En fait Rand de Seomoz prévoit que dans un future proche (5 a 10 ans), les SEO devront savoir comment optimiser un site [...]
Landing Page Optimization: 7 bad factors (and fixes)
Here are 7 negatives elements for a landing page to solve along with their fixes. Fixing landing pages issues can boost the conversions from non-converting targeted traffic. This is a resume of a great video webinar from Google.
User and Meta data scenarios for International sites
User scenarios for International sites For international sites, follow this table in order to define proper values for Urls, 301s, Cookies, Flags, GEO-IP and Browser language depending on the User scenario. Highlights for User Scenarios · Values on url dominates; than comes cookie values; last is geo-ip and browser lookup values. · For the homepage [...]
Internet Marketing Channels
From Seomoz, here are the different Internet Marketing channels. Display Advertising The process of placing ads on third-party websites with the goal of creating branding awareness and/or generating traffic Examples: Banner ads, video ads, interactive ads, overlays, interstitials, etc. Email Marketing The process of collecting email addresses from potential leads and marketing to them via email [...]
Marketing Internet: comment choisir le bon canal
Quels canaux web devrions-nous proposer en tant que conseiller en Marketing Internet? Une image représentant bien les canaux en fonction des objectifs du site et du budget du client.
SEO sur Nouvelles Pages en 2009: Rapide et Efficace
Vite fait fin prêt, avec un peu de budget, quand on launch une nouvelle page, voici ce qu’il faut faire afin d’obtenir les résultats escomptés sur les moteurs de recherche.
7 Internet Marketing kick-off questions to ask your client before starting
It is important to start a project properly. The following are my top 5 questions that i ask before starting a Internet Marketing Optimization project on an existing site.