Internet Marketing Channels
From Seomoz, here are the different Internet Marketing channels.
- Display Advertising
- The process of placing ads on third-party websites with the goal of creating branding awareness and/or generating traffic
- Examples: Banner ads, video ads, interactive ads, overlays, interstitials, etc.
- Email Marketing
- The process of collecting email addresses from potential leads and marketing to them via email messages
- Examples: Email newsletters, brand building emails, conversion-focused emails, etc.
- Pay-Per-Click Advertising (PPC)
- The process of bidding for placement at search engines (major or niche) to earn visibility and traffic when relevant queries are performed
- Examples: Google Adwords, Yahoo! Search Marketing, Business.com Advertising, etc.
- Online Public Relations
- The process of generating media from primarily online outlets in order to earn branding and traffic
- Examples: PRNewswire, PRWeb, Internet media focused PR agency work, etc.
- Search Engine Optimization (SEO)
- The process of earning rankings in the “organic” results of the major search engines (Google, Yahoo!, Bing)
- Examples: Keyword research, on-page optimization, link building, etc.
- Affiliate Marketing
- The process of incentivizing other sites to push your product in exchange for a share of the revenue they drive
- Examples: Commission Junction, in-house affiliate programs, etc.
- Social Media Marketing (SMM)
- The process of leveraging social media platforms (small and large) to earn visibility and traffic
- Examples: Facebook Group pages, Twitter marketing, pushing content on Digg, etc.
- Viral Content Campaigns
- The process of generating creative content that will help spread your branding/marketing message and earn traffic
- Examples: Linkbait production, viral videos, guerrilla marketing, etc.
- Conversion Rate Optimization (CRO)
- The process of improving the path from landing to conversion to get more leads/signups/customers
- Examples: Split & multivariate testing, click-through-rate improvements, purchase-process simplification, etc.
Categorised as: Marketing Internet