User and Meta data scenarios for International sites
User scenarios for International sites
For international sites, follow this table in order to define proper values for Urls, 301s, Cookies, Flags, GEO-IP and Browser language depending on the User scenario.
meta data user scenario seo
Highlights for User Scenarios
· Values on url dominates; than comes cookie values; last is geo-ip and browser lookup values.
· For the homepage only (www.example.com or www.example.com/fr), if no country value is set, this value should be set to the user’s country based on a Geo-IP lookup.
· Browser language detection should only available strictly for homepage url www.example.com.
· If cookie country value is set, there’s no redirection based on a GEO-Ip lookup.
· The country value should change if the user selects a different flag in the country selector or by acceding a country specific url. (i.e. /uk-en/ sets cookie country value to UK)
· Selecting a country filter on medals or athletes pages should direct the user to the country specific URL (I.e. selecting CANADA from www.example.com/olympic-medals/ should go to www.example.com/ca-en/olympic-medals
· If a country value is set and a user tries to access another country by changing the url or the country in the switcher, the country value is changed.
· The language value should change if the user selects to change their language on the website between English and French or from acceding a specific url (i.e. /ca-fr/ sets cookie language value to FR (French)
· For browser languages other than French (i.e. Chinese), redirect to EN.
· We can influence but we do not have total control on which pages Google will show in the SERPs.
· From the site’s navigation, the site must allow the possibility to go on the main site www.example.com or www.example.com/fr/ (French version) without being redirected again. In other words, the site must allow the option of setting the country cookie value to <nocountry>.
Meta data scenarios for International sites
For international sites, follow this table in order to define proper values for Canonical tag, Meta Noindex/Nofollow, Meta Country/Meta Language and GWT Geotarget depending on the Url.
meta data user scenario
Highlights for Meta data scenarios
· Country specific pages with no unique content (i.e. /ca-fr/terms-and-conditions/) should have a <meta name=”robots” content=”noindex,nofollow”> and a <link rel=”canonical” href=”http://www.example.com/terms-and-conditions/” />
· Static links pointing to country-specific pages with unique content should be integrated somewhere on the site (i.e. html and xml sitemap)
· Country specific pages with unique content must have specific values for META Titles, META Keywords and META Description.
· We can influence but we do not have total control on which pages Google will show in the SERPs.
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